Quote:
Stand in front of the magazine shelves in any large store and the chances are you’ll see hundreds, if not thousands, of publications, ranging from quarterlies, monthlies, weeklies, and even the daily newspapers.
...there are hundreds of thousands of publications, ranging from freebie magazines given away in supermarkets, banks, and other retailers to in-house publications produced to keep staff informed in companies up and down the country.
Now, take a step back... and reconfigure what you see before you. Don’t think of them as individual publications. Instead, think of them as collections of articles. Every single article was written by someone. And tomorrow the daily newspapers need another batch of articles, next week the weeklies will need filling with new material, next month the monthlies will need a complete change of articles, and in three months the quarterlies will need new features too.
© Simon Whaley. 'THE COMPLETE ARTICLE WRITER'
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