What is the National Readership Survey?
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey (NRS) to classify readers, but have since been used by many other organisations for wider applications and have become a standard for market research.
A Higher managerial roles, administrative or professional.
B Intermediate managerial roles, administrative or professional.
C1 Supervisory or clerical and junior managerial roles, administrative or professional.
C2 Skilled manual workers.
D Semi-skilled and unskilled manual workers.
E State pensioners, casual and lowest grade workers, unemployed with state benefits only.
PAMCo – Audience Measurement for Publishers is the JIC (Joint Industry Currency) for published media, using approved world-leading methodology.
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