Christmas shopping starts early yet again!

|As early as mid-August, Boots announced its collection of advent calendars (most of which are already in stock) and M&S announced that its Christmas food will be available from September (and a beauty advent calendar in October). Even if you’re not ready for panettone and pigs in blankets yet, shops certainly are. Being the first to announce a product gives retailers a competitive advantage, since consumers tend to prefer the first mover in the market. In other words, the earlier a shop launches its Christmas specials, the more likely it is to catch shoppers’ attention. Edited extracts from: theobservation.com